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Acceptability and acceptance of autonomous mobility on demand: the impact of an immersive experience

par Verena Distler - Master of Information Architecture - Ecole Normale Supérieure de Lyon

Résumé :

Autonomous vehicles might fundamentally change our existing transport systems and the way people travel. Although the potential for change of automation in transport is great, it will only take place if user acceptance is high enough. In this context, autonomous mobility on demand (AMoD) is of particular interest, given the likeliness that we will see more shared autonomous vehicles before individual autonomous cars will be deployed on roads (Etherington, 2017). Thus, AMoD might be the first point of contact of users with autonomous vehicles. A first experience on an autonomous shuttle might not only alter the acceptance of autonomous shuttles, but also influence the acceptability of autonomous cars, even though both experiences involve different user needs and concerns. The acceptability and acceptance of AMoD is therefore of strategic importance. While acceptability describes the prospective judgement toward a technology to be introduced in the future, acceptance is defined as the judgement, attitude and behavioral reactions toward a product after use (Schade & Schlag, 2003)

The aim of this Master Thesis is to contribute to the knowledge on the acceptability and acceptance of AMoD. We used a mixed-methods approach, with quantitative measures (acceptance questionnaires) and qualitative measures (including UX Cards and discussion phases), which allowed us to understand underlying factors which influence acceptability and acceptance. Three workshops with a total of 14 participants allowed us to gain rich qualitative insights on topics which are relevant in the context of acceptability and acceptance of AMoD. Our results suggest that participants were reassured concerning the safety concerns they had previously had. However, participants also felt the AMoD experience was ineffective, perceived usefulness and performance expectancy decreased significantly. These findings elucidate factors which are important for the performance of an AMoD experience, and indicate points of improvement for the experience

Buzzwords :

#Autonomous driving #user experience #acceptance #acceptability #human needs #mobility on demand

En savoir plus sur Verena Distler :

D'origine autrichienne, et diplômée d'un Master de l'ENS de Lyon, l'objectif de mon mémoire était de débuter une carrière internationale dans la recherche appliquée.
Mon mémoire a effectivement débouché sur une thèse à l’université du Luxembourg qui traite de l'expérience utilisateur de la sécurité. Mon objectif sera de remettre l'utilisateur et sa sécurité au centre de toute démarche de conception dans des contextes comme les voitures autonomes, le eVoting, les objets connectés ou l'intelligence artificielle.

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